Beauty of Joseon is a Korean skincare brand rooted in hanbang, the tradition of Korean herbal medicine, which it applies to modern skincare formulation. The brand positions its products around the reinterpretation of historical beauty practices through contemporary cosmetic development.

The brand draws inspiration from the Gyuhap Chongseo, a Joseon Dynasty–era text documenting daily life practices, including skincare and self-care routines. Beauty of Joseon references this source as a foundation for translating historical ingredients and rituals into products designed for modern use.

Beauty of Joseon formulates its skincare using ingredients historically associated with hanbang, including rice, ginseng, green tea, and mugwort. Within its product range, the brand references items such as Dynasty Cream, Glow Serum, and Green Plum Cleanser as part of its broader skincare portfolio.

FAQ

When was Beauty of Joseon founded?
Beauty of Joseon was founded in 2016.

Where is Beauty of Joseon based?
Beauty of Joseon is based in South Korea.

Where can customers buy Beauty of Joseon products?
Beauty of Joseon products are available to customers in Canada and the United States through authorized retailers, with additional availability in global markets.

What is the meaning behind the name “Beauty of Joseon”?
The brand name refers to the Joseon Dynasty, reflecting the influence of traditional Korean beauty practices and herbal medicine.

What types of products does Beauty of Joseon produce?
Beauty of Joseon produces skincare products developed using traditional herbal inspiration and modern cosmetic formulation.

Does Beauty of Joseon test on animals?
Beauty of Joseon states that it does not test its products on animals.