KAHI is a Korean beauty brand launched in 2020. The brand name is derived from the first and last letters of the Hangul alphabet, representing a complete journey from beginning to end. KAHI positions itself around creating skincare and makeup products designed for ease of use, simplicity, and everyday routines.

The brand emphasizes formulation processes that focus on ingredient quality and texture, including the use of extended fermentation methods as part of its development approach. According to leadership interviews, KAHI was created in response to consumer frustration with overly complicated products, with the goal of introducing a more intuitive format that could be used across different situations and environments.

KAHI references its Wrinkle Bounce Multi Balm as a defining product format that reflects the brand’s approach to portable, simplified skincare and makeup.

FAQ

What is KAHI’s signature product?
KAHI references the Wrinkle Bounce Multi Balm as a defining product within its brand lineup.

What types of products does KAHI make?
KAHI develops products across skincare and makeup categories, with a focus on balm and stick-based formats.

Where is KAHI based?
KAHI is a Korean beauty brand.

Is KAHI a skincare brand or a makeup brand?
KAHI develops products across both skincare and makeup categories, with formats designed for everyday use.